Increase the awareness of company’s products
		Make connections with existing customers
		Generate sales leads
		Launch new products or enter into a new market
		Monitor competitive activities
		Obtain an agent(s) or distributor(s)
		Recapture lost customers/account
		Promote and maintain company’s image
		Conduct market research

To be profoundly spanned throughout Vietnam and neighboring countries, the scale and frequency of advertisement scheme are intensified and different media is adopted.

In order to maximize the number of professionals and trade buyers, and in turn business development opportunities for exhibition, an extensive promotion campaign has been launched before the opening of the show.  To be profoundly spanned throughout Vietnam and neighboring countries, the scale and frequency of advertisement scheme are intensified and different media is adopted.

Connections
Connect and liaise with government ministries, trade associations, foreign embassy and consulate, and hold press release to highlight the exhibition.

Magazine
Advertisements are published in several well-known magazines and industrial magazines.

Websites
Apart from its own website, the show is also listed in worldwide exhibition websites.

Newspaper
High profile advertisement is published in the famous local newspaper and overseas newspaper. The promotion span covers all areas of Vietnam and some neighboring countries. Press release and articles highlight the show details.

Direct Mailing & Mass Emailing
Invitations and pre-show bulletins highlighting the exhibitor’s presence are to be delivered to prospective professional trade and business visitors from related industries before show opening to ensure the quality and quantity of visitors.

Banners and Posters
Eye-catching banners are hoisted outside the exhibition hall and posters are distributed at all strategic locations.

Pre-show Bulletin
Pre-show Promotion Bulletin in which the introduction of exhibit is listed has been sent to all prospective and end-users in Vietnam.