The situation of Vietnam Retail Market

Growing Retail Industry by:

• Demanding market: Domestically – made fashion products now just meet 20% of total demand.
• Shortage of footwear supply: over 30 million pairs of footwear imported from China and the neighboring countries during the first 8 months of 2009. (Source: LEFASO)
• Well economic stimulation: Increasing of both GDP and households remarkable income.
• Buying behavior: Domestic consumers still prefer imported shoes and they are cheaper in price and better design.

Forecasting of Vietnam Retail Market

• Vietnam fully opened its retail market in 2009 pursuant to WTO commitments, to lead more foreign department stores and stimulate domestic consumption.
• Vietnam has a young population whose 65% is under 35 years old, they have relative high consumption power to generate a huge turnover in retail market.
• Total revenue generate from retail market is expected to hit USD85 billion in 2010 compared to USD39 billion 2008.

Not only Vietnam is a potential profitable consumption market, in addition of the rest ASEAN countries, obviously the largest consumption market has been moved to ASIA.